Why a Personal "Brand"!

I am asked quite often the question of why a personal brand is so necessary in today's business environment.  My response to this is simple, nowadays you absolutely have to have a personal brand concept because in our current individualistic society, it is better to show who you are as a Creative through your expression of yourself, which having a brand is the best way to do this.  For some, this is not important, and of course having a brand is not for everyone, but for people who want to be noticed and are offering a particular service and or product, your brand is what sets you apart and gives a visual to who you are without you ever being present.  As a brand manager and designer, I think it is so important for your brand to reflect your character, what you stand for, and also tell the nature of your business.  My brand is Life Marketing Concepts.  I believe that I can help people create their vision and give new meaning to their lives by simply having concepts that they believe will allow themselves and their businesses to grow!